Kim Kardashian, the American television and social media personality, has announced her latest business venture: a collaboration with the health and wellness brand Alani Nu to launch an energy drink. This marks what is likely her millionth venture, as the reality star and businesswoman extraordinaire has launched numerous successful products in the past.
Kim took to Instagram on Monday to make the announcement, but it didn’t take long for internet trolls to emerge and start mocking the partnership. Fans are already roasting Kim Kardashian over her new energy drink, which has led to a lot of negative feedback on social media platforms.
“I feel like this collab would’ve made more sense for Khloe,” one user wrote, while another chimed in, writing, “The fact that Kim K will do anything to stay relevant!”
The brand, Alani Nu, received criticism from haters who directly called them out for collaborating with Kim Kardashian. One person questioned, “What muscles does Kim have?! @alaninutrition come on!” while another stated, “Bad choice on this one @alaninutrition.”
“Que Kourtney re: but nutrition is my vibe. ” an IG user wrote, with another adding, “NOW YOU KNOW KOURTNEY IS GONNA HAVE A HISSY ABOUT THIS ONE.”
The collab, called Alani by Kim K, features Kardashian’s exclusive, limited-edition energy drink, “Kimade.” The Strawberry Lemonade flavor—which will be available in 12-ounce cans—features 200mg of caffeine, zero sugar, B Vitamins, and Biotin. It also clocks in at just 10 (!) calories (!!!).
“We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur,” Alani Nu Founder Katy Hearn said in the press release. “Kim’s dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet!”
Kimade will be available online starting July 17 at 12 p.m. EST, with a larger release planned for later this summer at retailers such as Walmart, Target, Kroger, GNC, and Vitamin Shoppe.
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